“I think it’s a great opportunity to shop local and keep our dollars in town,” said Anne Jensen, office manager of the chamber of commerce.
“I think it’s just fun and with all the events at the Legion, people can go in and warm up and have a coffee, and go back out there until midnight,” she added.
According to Jensen, kids will be lucky to have a chance to meet and greet one of the holiday’s favourite plump jolly old elves in red and white. Santa Claus, will be paying a special visit to kids of all ages with free pictures from 5 to 8 p.m. at Legion Hall. Jensen noted there will also be hay rides, free entertainment from 7 to 9 p.m. and hot chocolate and coffee being served at Legion Hall.
“Best of all, people can enter to win the $500 in Chamber Bucks. And all the businesses will have the draw,” said Jensen, adding Midnight Madness has 20 participating businesses and five sponsors.
Tyrel McLelland, president of the chamber of commerce and general manager of the Taber Heritage Inn, believes Midnight Madness is important to the town to keep business in Taber.
“This is a great opportunity for people to get their Christmas shopping done early and not take their business elsewhere,” said McLelland.
Midnight Madness and other local events are good for the whole community, as McLelland noted it’s good to get the community all together and involved for any kind of event.
“There’s going to be a lot of people shopping. A lot of people are going to be coming out for the entertainment, people want to come see Santa and there’s a hayride going around town. It’s a great opportunity for shopping and for shopkeepers to actually capitalize on this opportunity,” said McLelland, adding from the chamber of commerce’s perspective, there’s huge value to this event.
Overall, McLelland hopes Taberites and visitors have a safe and happy evening.
“Bundle up,” he joked.